Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results.

War Poems: Totoy’s War, State of Siege, and War is Kind Essay -- Totoy

â€Å"Totoy’s War† by Luz Maranan, â€Å"State of Siege† by Eric Gumalinda, and â€Å"War is Kind† by Stephen Crane Throughout our history, both recorded and unrecorded, there have been countless violent battles fought. From small skirmishes to full on declarations of war, humans have been involved with battling on another for all the reasons that they have. The only thing alarming is that, as time and technology progresses, the number of casualties and collateral damage have been increasing as well. In addition, the implications to the human mind, brought upon by the excessive violence, can be equally damaging. With that being said, the psychological implications brought upon by war can be reflected in several art forms, such as poetry. War poems usually deals with how the persona of a particular poem, reacts to life altering events such as war. â€Å"Totoy’s War† by Luz Maranan, â€Å"State of Siege† by Eric Gumalinda, and â€Å"War is Kind† by Stephen Crane are just three examples of the many war poems that exist. Each of the poems conveys different messages, as well as utilizing different methods to convey the said message, despite having one common theme. The Fear of the Children â€Å"Totoy’s War† by Luz Maranan is easier to read poem, as compared to the other two poems mentioned. The poem is about the fear that people have during war times and how it affects various people, of all ages. The poem itself has no subliminal message that it wants to portray to its readers and is very direct with the matter of war – no use of metaphors, ironies, or difficult figurative language, whatsoever. The dramatic situation in the poem is that a child, Totoy, came to the persona asking â€Å"Is there a war?† (Maranan 2) with fear in his eyes. The persona then goes into c... ..., as well as the readers. Stephen Crane’s poem in contrast, uses irony to try and convey the message about the ugliness war brings. Eric Gumalinda’ poem on the other hand, is the one that is sort of off-tangent to the two. This poem in particular, shows the readers a glimpse of what is happening on a damaged person’s mind. It shows the readers a first-hand view on what people during war times could do, and all their intentions. Works Cited Crane, Stephen. "War Is Kind by Stephen Crane." About.com Poetry. About.com, n.d. Web. 7 Feb. 2015. . Gumalinda, Eric. Lyrics from a Dead Language poems 1977-1991. Manila: Anvil Publishing Inc., 1991. Print. Santiago, Lillia. In the Name of the Mother: 100 Years of Philippine Feminist Poetry (1898-1989). Manila: University of the Philippines Press , 2002. Print.

Freud and Erikson

This first paper is going to be about a case study on a 7 year old kid named Gary. Gary is wheelchair bound and has Muscular Dystrophy and has been home-schooled until now. He seemed to be doing fine in school, but he has been crying after school and not wanting to go monday mornings. We have to try and figure out why Gary is feeling this way. I will be using and comparing Erikson’s Psychological Theory and Maslows Hierarchy of Needs to analyze why the case study subject might be acting this way. Erikson’s Psychological Theory is based around Freuds’s Stages of Development, but with further stages and not always based around sex and aggression like Freud uses. Erikson’s Theory contains eight stages: Trust v. mistrust (birth to two years of age), autonomy v. shame/ doubt (two to four years), initiative v. guilt (four to six years), industry v. inferiority/ diffusion (six to twelve years), identity v. identity confusion (adolescence), intimacy v. isolation (young adulthood), generatively v. tagnation (middle adulthood), and ego integrity v. despair (late adulthood to death). The first four stages match up pretty well with Freud’s Theory’s stages, with an additional four stages about adulthood at the end. Two big things about Erikson’s Theory is that success builds on previous stages and that failure is cumulative (Morrison, lecture, 2011). I can apply Erikson’s Theory to the case study with Gary in a couple of ways. The first observation I can make is that Gary is his wetting the bed problem. If he hasn’t done it in years, why is he doing it now? Gary has probably failed to succeed in the autonomy v. shame stage of development. It doesn’t say how long Gary has been in a wheelchair, but my guess is quite awhile. Even if it was after his toilet training years, he had to re-learn how to go by himself when he was given a wheelchair. This might have gone smoothly when he was at home with the help of his loving and supportive parents, but he probably doesn’t trust in teachers or aids to help him if he needs it. He feels ashamed of himself for not being able to go flawlessly like at home, and these feelings of shame are causing other problems in school also. This GREATLY affects his self esteem levels and disturbs the rest of his school life. Another angle of looking at Gary’s problems is he isn’t succeeding in the industry v. inferiority stage. This stage is about learning in school and communicating and is a very social stage (Morrison, lecture, 2011). SInce Gary is in a wheelchair, he can’t participate in regular activities in P.  E. classes. He has to have adaptive P. E. based on him not being able to walk. Watching the other kids playing on the basketball courts and playing football and stuff leaves him feeling left out. He isn’t building skills for a teamwork mentality like everybody else. He feels left out of the fun and probably puts himself lower than the rest of his peers. This would greatly hurt his self-esteem and competence. This could be an explanation for him crying after school and just not wanting to go Sunday nights. Although Erikson’s Psychological Theory can explain Gary’s problems in terms of missed of problems in developmental stages, Maslow can explain them more generically with his Hierarchy of Needs. Maslow’s Hierarchy of needs has five stages, starting with the most primitive working towards more finite: biological and physiological needs (food, water, shelter, warmth), safety needs (protection and security), belonging and love needs (family, affection, relationships), esteem needs (achievement, status, responsibility), and self- actualization (personal growth) (Morrison, lecture, 2011). Using Maslow’s hierarchy of needs, I can analyze Gary and determine that it seems as if Gary isn’t fulfilling his esteem needs. He seems to have a low self esteem and a low sense of accomplishment. This is probably because he can’t do the same P. E. activities as the rest of the kids. Just being around a lot of kids that can walk and do things he can’t is probably the main reason for his sadness and not wanting to go to school. When he was at home all day, he had his parents to comfort him if he ever had questions about other kids. His parents might have actually over protected him, as in Gary wasn’t prepared to go to public school because his parents sheltered him from the truth of the real world and wasn’t ready for it. Since Gary is having trouble with his esteem needs, he cannot feel accomplished and move on to his self- actualization needs. He can’t grow as a person until the lower level needs are met. There are a lot of theories that people can use when analyzing peoples’ problems. But looking at Gary’s problems, Erikson’s Psychological Theory and Maslow’s Hierarchy of Needs were the ones I felt like could explain why Gary is having problems the best. Not every theory is applicable to every situation. These two theories made sense to me and I believe explained his problems the best out of all of the theories we have looked at in class. Between the two I used, I believe Erikson’s Psychological Theory explains it better than Maslow’s Hierarchy of Needs, but they both have some good points in this case study.

Selcting an Approach for a Qualitative Research Plan Essay

Selecting an Approach for a Qualitative Research Plan Creswell (2013) contends that â€Å"we need to identify our approach to qualitative inquiry in order to present it as a sophisticated study, to offer it as a specific type so that reviewers can properly assess it, and†¦to offer some way of organizing ideas that can be grounded in the scholarly literature of qualitative research† (p. 69). Although I believe all three arguments cited by the author are important, this week’s readings and discussion emphasized the third reason in particular. Indeed, reviewing the five approaches provided me with ideas regarding how to investigate and explore the topic. Although I am still struggling with some of the details and aspects, a rough framework is†¦show more content†¦Through interviews and extensive data analysis the phenomenological study will aim to summarize â€Å"what the individuals have experienced and how they have experienced it† to arrive at the essence of the issue under investigation (Moustakas, 19 94 as cited by Creswell, 2013, p. 79). Given the issue, transcendental phenomenology appears to be a desirable approach to gain a better understanding of the issue due to â€Å"bracketing† and its aim at perceiving a phenomenon new, fresh, and â€Å"for the first time† (Creswell, 2013, p. 80). Conducting a case study appears equally appropriate. Since case studies consist of â€Å"qualitative approaches in which the investigator explores a real-life, contemporary bounded system or multiple systems over time, through detailed, in-depth data collection involving multiple sources of information, and reports a case description and case themes† one could emphasize the changes in democratic participation as well as the motivators (Creswell, 2013, p. 97). Furthermore, case studies provide a wide array of approaches, including both quantitative and qualitative elements as well as explanatory, exploratory, and descriptive directions that could be used to investigate the proposed question (Creswell, 2013). Case selection would be purposeful, probably focusing on one to five NGOs engaging with the government to influence public policy and the people involved with the same.